Let’s be honest, you don’t want to spend all your time travelling and feel exhausted before you even arrive at the ICC. That’s where our handy central location and unrivalled transport connectivity makes all the difference. And with 90% of the UK within a 4 hour drive time of the ICC, most of our visitors enjoy the option of either travelling home after the event, or remaining in Birmingham overnight – whichever’s more convenient.
MICE Concierge will be providing an enhanced service for all attendees to help ensure you are fully looked after. As our trusted supplier, they have exclusive accommodation rates at all surrounding hotels, and will ensure you receive the best possible experience and most importantly, the best rates. We advise you to book through the official channel as the service is supported by the event. By staying in one of the accredited hotels, you will be with other attendees, and will therefore be able to network/socialise more to get the most out of the event.
To view all exclusive rates and to book online, please click here.
SOA 23 – Exclusive Accommodation Rates
Alternatively, if you would like to reach out to MICE Concierge Ltd directly, please feel free to contact Kay Bowers on +44 (0) 1438 908770 or email [email protected] to assist.
Be an environmentally-friendly explorer by following our advice on how to get around Birmingham sustainably.
Getting around Birmingham and the region is easy thanks to the fantastic network of public transport, including buses, trams and trains. Despite being such a well connected city, walking or cycling around Birmingham is often just as popular, as there's plenty of things to see and enjoy along the way.
Looking to stretch your stay a little longer and explore what this great city has to offer?