SOA23 Congress

Visit Birmingham

Let’s be honest, you don’t want to spend all your time travelling and feel exhausted before you even arrive at the ICC. That’s where our handy central location and unrivalled transport connectivity makes all the difference. And with 90% of the UK within a 4 hour drive time of the ICC, most of our visitors enjoy the option of either travelling home after the event, or remaining in Birmingham overnight – whichever’s more convenient.


MICE Concierge will be providing an enhanced service for all attendees to help ensure you are fully looked after. As our trusted supplier, they have exclusive accommodation rates at all surrounding hotels, and will ensure you receive the best possible experience and most importantly, the best rates. We advise you to book through the official channel as the service is supported by the event. By staying in one of the accredited hotels, you will be with other attendees, and will therefore be able to network/socialise more to get the most out of the event.

To view all exclusive rates and to book online, please click here.

SOA 23 – Exclusive Accommodation Rates   

Alternatively, if you would like to reach out to MICE Concierge Ltd directly, please feel free to contact Kay Bowers on +44 (0) 1438 908770 or email to assist.


Travelling to SOA

By Car By Car

If you’re driving to the ICC, you’ll have no problems finding it as Birmingham is at the heart of the UK’s motorway networks, close to the M6, M5 and M42. And when you get here, you’ll find parking’s a walk in the park thanks to the thousands of spaces near to the venue. The closest spaces are at ICC sister venue Utilita Arena Birmingham (King Edward’s Road, B1 2AA).  Mobile payments can be made upon arrival at the Arena car park via, quoting location code 5020.

Visitors arriving by car will need to be aware of Birmingham's Clean Air Zone. The ICC and associated visitor car parks are located within this area. Daily charges apply to vehicles entering the zone which do not comply with the zone's criteria. For further information, and to check if your car is Clean Air Zone compliant, please click here.


Venue car park:

  • Parking is free for Blue Badge holders.
  • All Blue Badge parking spaces must be booked in advance.
  • The car park is at the back of the venue.
  • The car park type is open air/surface.
  • Parking spaces for Blue Badge holders do need to be booked in advance.
  • There are 6 designated parking bay(s) within the car park

For more information please see here.


By Train By Train

If you’re jumping on the train you’ll find three stations to choose from, all in the city centre, and all just a short walk from the ICC with New Street Station the closest.

On Foot On Foot

With a wealth of landmarks to view along the way including the impressive Library of Birmingham, walking to the ICC from the city centre offers the most scenic route to the venue. From New Street head up to Victoria Square and follow the signs to Centenary Square, the ICC and Utilita Arena Birmingham. Enter Centenary Square and walk straight towards the ICC, passing the stunning Library of Birmingham and Rep Theatre on your right.

By Air By Air

Joining us by plane? No problem, Birmingham Airport is the only UK airport with a train station connected to the terminal, which means it takes just a ten-minute train ride to get into Birmingham New Street. If you’d prefer to jump in a taxi, you’ll find a rank directly outside the airport.


Travelling around Birmingham

Be an environmentally-friendly explorer by following our advice on how to get around Birmingham sustainably.

Getting around Birmingham and the region is easy thanks to the fantastic network of public transport, including buses, trams and trains. Despite being such a well connected city, walking or cycling around Birmingham is often just as popular, as there's plenty of things to see and enjoy along the way.

Local Buses Local Buses

On arrival at Birmingham New Street Station, you can take a bus to the venue.

By bus: journey time approximately 10 minutes

There is an option of taking the bus from Suffolk St Queensway (Stop SF2) to International Convention Centre (Stop PC5). This can be achieved on service 24.

Transport for West Midlands has online timetables and fare information, with easy ticket buying and route planning. Alternatively call 0871 200 22 33 for timetable information (calls from landlines and mobiles cost 12p per minute; your phone company may add its own access charge but it will tell you about this).

More and more local buses have facilities such as low floors for easy access for wheelchair users and pushchairs. Birmingham buses can’t be hailed to be stopped; passengers wishing to board or leave a bus, should do so at an official bus stop.

Local Trains/Trams Local Trains/Trams

Eight local rail lines criss-cross the city to ensure quick travel to attractions, venues and neighbourhoods (as well as connecting to services to other UK cities and towns).

Birmingham is at the heart of the country’s rail network and a transport hub for people traveling throughout the UK. Birmingham New Street Station alone welcomes 52 million passengers a year. The stations at Birmingham also provide quick access to Birmingham International - Birmingham Airport's own station stop - for anyone looking to fly to and from Birmingham.

Local Cycling Local Cycling

With miles of canals and a compact city centre, what better way to explore Birmingham and the wider region than by bicycle?

The Birmingham Cycle Revolution team has selected thier favourite traffic free city cycling routes to suit all ages and abilities. Many of the chosen paths and routes have recently benefited from improvements and developments made through the Birmingham Cycle Revolution project, and there’s more to come!

Try the cycle route function on Google Maps. Search for your area, hover over “Satellite” at the top right and in the drop-down menu click on “Bicycling” for a map showing off-road trails, bike lanes and bike-friendly roads.

Designed by cyclists, not only plots a route but shows the number of traffic lights you’ll cross, the calories you’ll burn and the time of your journey (taking account of hills).

Taxi Taxi

Please find below a list of local taxi companies who can provide taxis including wheelchair accessible vehicles. Please specify the requirement for wheelchair access on booking, pre-booking is recommended.

Birmingham City Taxis - + 0121 728 3999

Birmingham Taxis  + +44 (0) 121 702 2000


Looking to stretch your stay a little longer and explore what this great city has to offer?

Visit Birmingham